Hello,

The latest Save the Children report into breastfeeding is now available: Superfood for babies.

This report estimates that the lives of 95 babies an hour could be saved if they were breastfed immediately following birth. I personally find this a shocking statistic and want to help charities such as Save the Children empower women around the world to breastfeed successfully.

There has also been media attention due to a recommendation this report made to change formula advertising to make mothers more aware of the benefits of breast milk over formula.

What are your opinions on the report? Has the nature of the media attention surprised you?

Best wishes,

LJ