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Video promoting private midwifery

This advertisement promoting midwifery was created by Nic Edmondstone and Vicki Chan for a Get-up political ad campaign and scored the highest number of hits and was shown at the Opera House as one of the top 10. Created in 2007 the video is as relevant now as it was then. The modern maternity care system remains in disarray... with over-servicing, high intervention, and high cost. Midwives provide the ideal safe and caring alternative.

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