Babywearing is instinctive – and research backs up how vital it is that a baby feels secure, touched and nurtured by his or her parent or carer.

Using a baby carrier, wrap or sling (“wearing” your baby) so that baby is “close enough to kiss” allows parents to provide the most nourishing and desirable environment for their child.

What are the benefits?

Happier baby– carried babies cry less. Research has shown that babies who are carried cry (on average) 43% less overall and 54% less during the evening hours.

Improves baby’s development. Babywearing not only promotes an intimate connection between parent and baby, it’s hailed as one of the most important factors in the healthy physical, intellectual and social development of infants.

Touch does so much. According to behavioural psychologist Sharon Heller PhD, touch is “our silent and most potent language”, helping parent/infant communication and strengthening their bond.

Better sleep. Frequently carried babies fall asleep quickly and will usually sleep deeper and for longer, cozy and secure in their carrier.

A better parent. The close proximity of the carried baby enables parents to respond to “non-crying” signals, which results in less frustration and stress and, most of all, less crying.

A happier parent. Babywearing has been found to calm fussy babies, helping to decrease the occurrence of post natal depression.

Hands-free love. Allows parents to tend to their infant while being hands free, enabling them to cook dinner, garden, shop, exercise or play with other children.

Discreet breastfeeding on the go. Wearing your baby allows you to feed your baby anytime and everywhere.

Excerpt from What do I need to know before I buy a baby carrier or sling?

Purchase baby carriers online in PBB shop.