About Us2022-01-26T14:37:46+11:00

About Us

In Australia today, up to one-third of women experience birth trauma and one in ten experience post-traumatic stress disorder (PTSD). Something is majorly wrong with our health system for women to be so traumatised. Our CEO, Jane Palmer, was one of these statistics. While giving birth to her first child, Jane experienced a horrendous birth, was unsupported, sworn at by a health professional and then separated from her baby for almost 15 hours. This birth experience affected Jane profoundly. However, it formed the spark of the passion that began Pregnancy Birth and Beyond Pty Ltd (PBB). Unexpected outcomes at birth happen and are acceptable if they are the vast minority of experiences. However, current statistics show that this isn’t the case. And worse, things do not seem to be improving. PBB wants things to change, and we want to help you have a positive birth experience.

When We Began

Jane Palmer at Parenting ExpoPBB was established in 1992 by our CEO Jane Palmer to offer childbirth education classes and later midwifery services to improve the experience of women and their families. In 1999, www.pregnancy.com.au launched as a public health information website, providing a comprehensive source of well-known and up-to-date information and support throughout pregnancy, birth and parenting. We aim to make it easy for you to be well informed. Choices matter.

In 2012, PBB established the first Midwifery and Medical Centre in Australia. The centre, known as the PBB Health Centre, combined midwifery and medical services. A unique and innovative venture aimed at providing holistic midwifery and family medical care. In 2017, we sold the PBB Health Centre. We moved into our current warehouse in North Parramatta, which offers plenty of space to grow and allows easy access for customers collecting their orders.

Major Change

Due to the Australian advertising law surrounding registered health professionals, we had to make the heart-rending decision to stop providing health services in 2018 and underwent a company restructure. This restructuring allows us to continue writing extensively about all issues facing expectant and new parents and promote families’ choices.

Our website now contains over 2000 pages (and is still growing). It‘s a popular site that helps parents make well-informed decisions about their children throughout pregnancy, birth and the first months of a baby’s life. On ‘PBB’s ever-growing website, you’ll find extensive information developed by our dedicated team of writers about everything from pre-conception to postnatal care and how to parent gently and effectively. Even better, we have a directory of hospitals, birth centres and waterbirth facilities across Australia, improving your access to information.

Our Fabulous Online Store

PBB's online storeToday PBB sells an extensive, carefully selected range of pregnancy, midwifery, parenting and breastfeeding products. Our most popular products include our birth pool range and midwifery supplies. For breastfeeding promotion, we also specialise in breastfeeding products and have breast pumps for hire.  PBB is the go-to online store for women and health professionals seeking:

  • Waterbirth products
  • Breastfeeding products
  • Midwifery supplies
  • Alternative pregnancy, birthing and postnatal supplies
  • Natural remedies for pregnancy and birth, including aromatherapy
  • Alternative baby products
  • Arts and crafts gifts for new mothers and midwives
  • Homebirth supplies

Why we’re different

PBB is the only organisation in Australia that:

  • provides a unique product range and supplies to a niche market of private practice midwives, hospital midwives, expectant parents, hospitals and universities across Australia and internationally
  • sells the most extensive range of birth pools and accessories
  • enables easy access for customers due to our location
  • keeps shipping costs low because of a high volume of sales and due to special rates with Australia Post
  • has unique experience in the industry, is long-established and well known
  • maintains a massive database containing more than 17,500 customers

We’re also well-known for:

  • having a clear vision of our purpose and objectives
  • our enthusiastic staff, who support the ‘company’s goals and philosophy
  • our high-quality service
  • being independent of health care systems
  • our ability to act quickly to fill gaps in services or products
  • responding promptly to our ‘client’s needs

Welcome to Our Warehouse

Front of Pregnancy Birth and Beyond Warehouse

Our warehouse is located at 5 Daking Street North Parramatta NSW 2151, situated almost in the geographical centre of Sydney. There is space onsite for six cars, so parking is no problem if you wish to visit us. Please note, we are a warehouse and not a store, so we are not set up for you to browse our products. However, if you wish to see an item before you purchase it, you are most welcome to drop in (‘it’s a great idea to phone ahead to let us know you are coming).

pregnancy birth and beyond welcoming reception area

PBB’s welcoming reception area.

Janes clinic room

PBB’s welcoming reception area.

Pregnancy birth and beyond main warehouse

The backend of our warehouse and packing desk, the heart of PBB’S operation

Product studio

This is PBB’s product studio; it’s a work in progress. ‘We’ve added a concertina wall to separate it from the warehouse at the back. Next, we are going to carpet the area and assemble displays.

Meet Our Team

Our small and friendly team consists of three full-time staff and a range of part-time staff and contractors.

Jane Palmer
Jane PalmerCEO
The creator and innovator of the team. Too many ideas and not enough time!
Laura-Jane Marsden
Laura-Jane MarsdenSocial Media Coordinator
Ensures people see PBB’s presence on social media.
Michelle Cowling
Michelle CowlingBusiness Administrator
The go-to person at PBB. The best organiser you’ve ever met.
Louise Wedgwood
Louise WedgwoodWriter and Blogger
Fabulous content creator for ‘PBB’s website.
Tracey Stone
Tracey StoneWarehouse Extraordinaire
The woman behind the scenes – packing orders and keeping the warehouse in fantastic shape.
Jeremiah Mendoza
Jeremiah MendozaVideo Developer
Our video creation wizard.

Meet Jane Palmer

‘PBB’s CEO, Jane Palmer, has worked in the field of childbirth education for over 28 years. After qualifying as a midwife in 1997, Jane entered private midwifery practice a few years later. Today, she maintains a small clinical practice as a private midwife, lactation consultant and childbirth educator through another company.

On an educational level, our CEO has been both childbirth educator for parenting and birth preparation courses and supervisor for those completing the Graduate Diploma of Childbirth Education. In addition, since 2010, Jane has facilitated workshops for midwives.

Jane Palmer CEO

Within the business world, Jane created and sold two successful businesses. Her business experience extends over 18 years. In addition, as an educator, Jane mentors’ other health professionals on how to start and manage their businesses. At the helm of PBB, ‘Jane’s skill as CEO has seen exponential growth in sales and development of the website.

As the face of PBB, ‘Jane’s responsibilities include:

  • creating or sourcing new and exciting products
  • revising current products
  • writing for www.pregnancy.com.au
  • growing PBB’s sales
  • further developing ‘PBB’s website
  • increasing accessibility to products and supporting midwifery practice
  • managing the implementation of information technology in the company

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